About the Book

An introduction to the major concepts and principles of pharmacoeconomics, this book emphasizes modeling, methodologies, and data sources and how to apply them to real world dilemmas. It covers the international use of pharmacoeconomics in drug regulation, drug approval, and pricing. The author provides examples of pharmacoeconomic models used to support these purposes in government, the pharmaceutical industry, and healthcare settings. The book demonstrates the full range of ethical, moral, public health, and commercial concerns that are often involved in decisions involving pharmacoeconomic issues.