Public Relations Metrics
Research and Evaluation
Edited by Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic
Series: LEA's Communication Series
List Price: $39.95
Add to Cart- ISBN: 978-0-8058-6273-7
- Binding: Paperback (also available in Hardback)
- Published by: Routledge
- Publication Date: 05/28/2008
- Pages: 344
About the Book
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.Customers who bought Public Relations Metrics also bought:
Political Communication in Asia
This edited volume provides a critical review of political communication research conducted in Asia over the past twenty years. Each chapter focuses on studies published in...
To be published 1/26/2009 | 978-0-415-96285-8
Public Relations
Critical Debates and Contemporary Practice
This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie...
Published 2/24/2006 | 978-0-8058-4618-8