A Guide to Fundraising at Historically Black Colleges and Universities
An All Campus Approach
Routledge – 2012 – 180 pages
Winner of the 2012 CASE John Grenzebach Award for Outstanding Research in Philanthropy for Educational Advancement
A Guide to Fundraising at Historically Black Colleges and Universities is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector leaders, this book gives practitioners a comprehensive approach for moving away from out-of-date approaches to improve their institutions.
This practical guide includes:
Both newcomers and seasoned professionals in the HBCU fundraising arena will benefit from the compelling recommendations offered in A Guide to Fundraising at Historically Black Colleges and Universities.
Outstanding Published Scholarship winner for the 2012 CASE John Grenzebach Award for Outstanding Research in Philanthropy for Educational Advancement
"Today and for the foreseeable future, our nation needs HBCUs, and what so many HBCUs need is substantially larger and dependable funds. Applause for Gasman and Bowman for their practical and research-based guide to raising such funds."
- Johnnetta Betsch Cole, President Emerita of Spelman College and Bennett College for Women
"All stakeholders interested in the financial viability of their institution—development staff, presidents, trustees, alumni, students, and donors—will gain valuable lessons from this book’s research-based recommendations that can immediately be applied to their operations."
- Karl W. Reid, Senior Vice President of Academic Programs at UNCF (United Negro College Fund)
"This book is rich with strategies, ideas, and examples. The authors offer clear and practical advice based on solid research to help these critically important institutions build strong, comprehensive, and effective fundraising programs."
- John Lippincott, President of the Council for Advancement and Support of Education
Table of Contents
Chapter One: Taking Inventory
Chapter Two: The Role of the President
Chapter Three: Academic Deans, Faculty, and Student Services Involvement
Chapter Four: Alumni Giving and Engagement
Chapter Five: Engaging Affinity Groups
Chapter Six: Corporate and Foundation Giving
Chapter Seven: Endowment Building
Chapter Eight: Telling a Better Story
Chapter Nine: Innovative Fundraising and Engagement Programs
Chapter Ten: Background on Historically Black Colleges and Universities
Marybeth Gasman is Professor of Higher Education in the Graduate School of Education at the University of Pennsylvania.
Nelson Bowman III is Director of Development at Prairie View A&M University.